Fan Merchandise
The Fan Merchandise Market and Why It Grew So Fast
The fan merchandise market has expanded dramatically over the past fifteen years, growing from a niche activity associated with...
Digital consumer and fan culture writer
Yuki Harada grew up following anime and game releases from both sides of the Pacific, and started writing buying guides when she noticed how few of them were honest about what shipping and customs actually cost. She covers fan culture, online retail, and the gap between what merchandise looks like in photos and what arrives at your door.
Fan Merchandise
The fan merchandise market has expanded dramatically over the past fifteen years, growing from a niche activity associated with...
Fan Community
The decision to buy something is rarely as individual as it feels.
Shopping Guides
Fan merchandise is one of those hobby categories where the gap between intended spending and actual spending grows quickly if...
Games
The store experience built into an online game shapes how players feel about every purchase they make within it, and the...
Games
The way digital goods are bought, sold, and experienced has shifted substantially over the past ten years, and online gaming...
Games
Online game events have become one of the primary mechanisms through which fan communities form and sustain themselves across...